Unlocking the Secrets of Happiness, Meaningfulness, and Impact
Wednesday, July 14th
6:00 - 8:30 PM
Cisco Systems, 300 East Tasman Drive, Bldg. 10, San Jose
REGISTER NOW
Flexperience members (who are non-FWEE members) can receive a discount by using the following code at checkout: Flex7
Curious to understand how social media like Facebook, Twitter, and YouTube can be used as a tool for creating positive change in the world? Or why at different points of your life you are surprised to find that what made you happy in the past is different than what makes you happy today? Want to get a sneak peek of what will make you happy a few years down the road?
Stanford Business School Professor Jennifer Aaker, and self-professed tech geek Andy Smith, authors of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change, team up to reveal the secrets of happiness, meaningfulness and impact.
In the talk, they will reveal fascinating findings from new research on how drivers of happiness change in our 30s, 40s, and 50s and will de-bunk myths around what we often believe creates happiness. (Here's a hint: what you think will make you happy isn't actually what will make you happy.) The authors will also provide effective techniques and useful social media tools to help you create meaning and impact in your life -- the true drivers of happiness. And possibly most entertaining, find out how these authors wrote a book and stayed married in the process!
Seats are limited, so register today!
“THE DRAGONFLY EFFECT is the single best guide to social media I have ever seen. With ideas rooted in research and examples rooted in life, it offers both big strategies and small tips that you can use to invigorate your business, increase your happiness, and maybe even change the world. So do yourself a favor: Take two hours and read this remarkable book”.
-- Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND (and for those of you who haven’t seen Daniel’s TED talk online, it’s a must watch)
“We often think that we understand social media, but what remains a mystery, and what we really need to understand, is what motivates the people behind the social network. THE DRAGONFLY EFFECT is the playbook for using social media (for getting people off their butts, one cheek at a time). It is up to you whether you use these principles and tools for good or evil, whether you use them to do some good, or just create more distraction. As the saying goes, with great power comes great responsibility. And social power is no different. In a world where a wedding video can reach 50 million views, we all have a much greater opportunity to have an impact than ever before. Let‘s make it a good one.”
-- Dan Ariely, author of Predictably Irrational (also a must-watch TED talk presenter!)
About the Presenters
Jennifer Aaker
General Atlantic Professor of Marketing, Stanford Graduate School of Business
Andy Smith
Principal of Vonavona Ventures
An economist and tech marketer by training, Andy is a Principal of Vonavona Ventures where he advises and bootstraps technical and social ventures with guidance in marketing, customer strategy and operations. As an author and speaker, he has a talent for making the complex seem simple and applying technology to address real problems.
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